Haha

In my experience, the general population has greater esteem for anthropology than for sociology. Anthropology probably has a better name for a variety of reasons. Most people not only know less about anthropology than sociology, but because of the popularity of Indiana Jones, National Geographic Specials, and other PBS programming, anthropology has acquired a certain mystique. In contrast, since the 1960s sociologists have been given high visibility in the media as society's professional muckrakers. Because of difficulties encountered in my earlier research on funeral directing, I learned that ethnographers run less risk of premature rejection when presenting themselves as anthropologists rather than sociologists.

--- "Images of imaging", Steven Barley. 1990